Menlo Micro has reinvented one of the most fundamental building blocks of electronic systems the electronic switch. Menlo Micros technology creates a new switch category that eliminates compromises and tradeoffs by combining the benefits of electromechanical and solid-state switches into the best of both worlds with its Ideal Switch.
Are you interested in playing a critical, impactful role and working with top electronic systems talent at an exciting startup backed by industry leaders? Do you want to help create truly disruptive and unique products that have the ability to change markets? If you answered yes to both, this may be your opportunity to have a significant impact at a cutting-edge startup with industry-leading technology that will drive electronic systems innovation across a diverse range of industries.
Role Summary and Purpose
Menlo Micro has a lot of important information to share and a lot of audiences that need to know about our work. Awareness-building and education across customers, reporters, analysts, governments, as well as existing and potential employees are mission-critical for us. We are looking for a leader who will establish Menlo Micro as an industry pioneer, introduce the Ideal Switch as the revolutionary technology it is, and detail our impact on industries, applications, and the world at large.
In order to build out our Marketing and Communications activities, you will own the planning, budgeting, and execution of the following:
Messaging Whether its a Press Release about our new fab or the Product Page for a new high-power Ideal Switch, you are responsible for the way in which Menlo communicates: what, how, and where we say it. We need to articulate complex technology to our different audiences, getting them excited and educated at the same time.
Go-to-Market Youll build out annual Go-To-Market plans to define the various tactics and required budgets that support our business. Alongside, youll design, hire, and manage the org that executes these efforts. These GTM plans need to support our business in the US, Asia, and Europe.
Communications PR, publicity, thought-leadership, crisis management - youll head up the team responsible for the way in which Menlo Micro engages with reporters and any public platform. You will drive the positioning and presentation of our leadership, technology, and products out in the world.
Sales Enablement It is important for your team to be in lockstep with Sales. They will need messaging and materials to support their efforts, e.g., comprehensive website content, sales decks, product demo videos, webinars, etc.
Performance Marketing We want this position to apply investment-portfolio thinking to our Owned, Paid, Earned, Shared Media efforts: ROI-based budgeting and allocations that get tested, tracked, and, when successful, scaled. Building an Account-Based Marketing operation is part of this remit.
CRM You will work with Sales to establish and operationalize shared CRM tools and best practices.
Infrastructure In order to execute all of the above you will be putting the necessary assets in place, from tools (e.g.,Email platform), analytics (e.g.,Hubspot), external partners (like PR agencies), and, over time, your team.
Youre comfortable with B2B technology You understand the needs of the engineers we are selling our product to and enjoy learning about our technology from our very own engineers.
Youve built Ingredient Brands For any of our customers, The Ideal Switch enables groundbreaking new features and unlocks valuable new benefits. Adding Powered by the Ideal Switch to these applications is an important pillar of our business and an initiative driven by this role.
Ability to translate tech-speak Youve demonstrated the ability to learn about deep tech and then translate it into marketing that speaks to different audiences: CEOs to CTOs, GMs to Engineers, Investors, Analysts, Trade & Mainstream Press, and our own employees. Some of it needs to operate at a high level: plain and simple English. But youll also be reviewing some White Papers. The ability to speak about our technology at different levels of technical sophistication is invaluable.
Youre a scientist, a mind-reader, and an artist Youre data-driven and run tests using hypotheses. Youre people-centric, building a deep empathy for our customers, partners, and employees. You work with creative people writers, designers, art directors, web developers to create clear and compelling stories and assets. You take pride in your ability to shift between your left and right brain.
You combine an enterprise toolkit with a startup mindset Youve led Marketing teams in larger organizations but are excited to start at ground zero, wear many hats, and shape the work and the org from the ground up. Theres a lot to do, so youll want to be someone who thrives in a fast-paced environment.
Youre a Thinker and a Doer Strategic Direction, Messaging Constructs, Communication Plans are all things youll be developing. But youll love executing them just as much. Because you understand how to get these things done, you can build your org to support those functions.
Experience Youll have 10+ years of experience in marketing leadership roles at B2B technology companies.